Zero to Sold: How to Start, Run, and Sell a Bootstrapped Business
From Arvid Khal
Zero to Sold recounts the story of FeedbackPanda, a bootstrapped Software-as-a-Service business that I co-founded and grew from zero to $55,000 Monthly Recurring Revenue in under two years — and then sold for a life-changing amount.
You will learn how to start, run, and sell your own bootstrapped business.
This book is my attempt to share what I learned over a decade of trying to build startups without sounding like I’ve figured out everything, now that I had some success. I share my learnings in the context of what we tried, how it worked, and how it didn’t — more often than not. – Arvid Khal
You will learn how to:
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Explore and validate your idea before you jump into building a prototype that no one needs.
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Find a well-defined audience, locate their critical problem, envision a solution that fits into their workflow, and build a product that makes them want to pay. Then, build a repeatable process of selling your product: a business.
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Grow your business sustainably and make it sellable, even if you want to keep it forever. Or sell it for a life-changing amount of money. Either way, you can prepare.
Arvid Kahl, a software engineer turned entrepreneur turned writer. Zero to Sold is a book about what he learned in over a decade, culminating in the successful sale of FeedbackPanda, an EdTech SaaS business that he founded with his partner Danielle Simpson.
They bootstrapped all the way, were profitable a few weeks after they launched, and grew the business for two years before they sold it. Being a good German, he made lots of notes and documented almost everything in the business.
Zero to Sold is the ultimate business documentation: a memoir, a manual, a journal, and a guide. It will help you validate your ideas, build your products, and grow your businesses, whatever stage you might be at right now.
Book Sample
You’ll find several sample chapters for free over here. You’ll be able to read “The FeedbackPanda Story,” “Not All Subscribers are Equal,” and “Preparing for the Sale from Day One.”
Contents
Here’s the Table of Contents of the web-optimized ePDF.
